Performance social media marketing for businesses.
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82% of the Australian population is active on social media
We create social media campaigns that are designed to cut through the noise and market your business to the right audience.
what is performance marketing?
Performance marketing is a type of digital marketing that is driven by results. This means that performance marketing campaigns are optimised over their lifecycle based on live data towards advertising tactics that are generating leads.
Performance marketing is ideal for businesses that are looking to get the most bang-for-their buck when marketing their products/services at scale and see results.
what’s so special about socially?
we get business
Having launched and marketed our own products and services in a variety of different industries, our team understands the needs of business owners to create big outcomes with limited resources.
our PRECISION BEATS POWER
The key to any effective campaign is specificity. A broad, blanket campaign directed towards a broad market is watered-down and often fails to cause a meaningful impact. We are campaign surgeons, working with you to build a specific, targeted offering that intimately meets the needs and wants of your customers.
we love to sweat
We know that digital marketing can be a risky and expensive headache, especially when its unsuccessful. Given this, we get hands-on with our clients at every stage of its lifecycle to ensure that we target the right people with the right material so that your campaign performs.
Before we start anything, we sit down with you to fine tune a sharp, attractive, marketable offering, and define the ideal Buyer Persona.
We then research the ideal Buyer Persona, determine the social platforms that they are most active on, and then strategise on the marketing content required to engage their interest.
We build landing-pages, ad creatives, generate copy and curate all the nuts-and-bolts required for your campaign.
Campaign timeout to review strategy optimisation, enact creative tweaks and refine audience based on real-time data and feedback to secure the win.
The foundation of any Socially campaign is the Buyer Persona. Engaging intimately with Buyer Personas is the most effective way to better understand and connect with your customers and drive sales – take it from the industry experts:
Persona based content increased customer engagement almost six-fold when targeting cold leads. (Boardview)
Persona based marketing increased website generated leads by 97%. (MarketingSherpa - Skytap)
In the case of Intel, buyer personas were more cost efficient than the average campaign by 48%. (Demand Gen Report)
are you ready to get sweaty?
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